3 Paper Buildings (3PB) is one of the UK’s oldest and third-largest barristers’ chambers, offering a wide range of legal advocacy and advisory services. With 220 lawyers, they have a strong presence across six locations in the UK, including London, Birmingham, Bournemouth, Bristol, Oxford, and Winchester, providing expertise in various areas of law.
Motion graphics
Brand representation
Montage containing useful information for prospective pupils and showcasing the diversity of people they recruit
The Challenge
To create a video(s) showcasing the diverse backgrounds of future barristers at 3PB to inspire those outside traditional paths to consider a career in law, emphasising their commitment to welcoming applicants from all backgrounds.
Internal teams lacked a unified, high-quality image resource. The result? Diluted messaging, and a brand experience that didn’t live up to the firm’s reputation for attention to detail and local presence.
The Solution
With a dedicated emphasis on promoting diversity, the proposed approach entailed the creation of an extended video content piece which follows both brand guidelines and existing brand assets. This would illustrate that there is no ‘typical’ route to the bar. In particular that at 3PB they actively encourage applications from a diverse mix of applicants regardless of their backgrounds.
Working collaboratively, we established an image strategy focused on:
- Hero Imagery: Abstract, macro photography showcasing texture and detail – echoing the brand idea that “a little detail goes a long way”. These images created standout moments in key marketing and communications materials.
- Supporting Imagery: Curated London-themed photography capturing local architecture, cityscapes, and bespoke details from within Russell-Cooke’s own offices – from Georgian staircases to rooftop beehives. The imagery reinforced the firm’s personality and sense of place.
- System and Structure: We categorised images into Hero and Supporting tiers, providing clear usage guidance for internal teams. This ensured flexibility across formats, from brochures to digital content, while maintaining brand cohesion.
The Result
Questions which cover the various stages of their pupillage journey; from those about to start, to those mid-journey and those who have recently completed it.
The result is a flexible, authentic visual identity that mirrors the firm’s ethos: expert, approachable, and firmly embedded in the city it serves.