Addleshaw Goddard tasked us with creating animated videos to present legal scenarios at their Always Grand event series alongside creative speaker slides. Our task was to bring the characters to life and engage their audience.

The Challenge

Addleshaw Goddard leveraged AI to produce a series of voiceovers for their conferences. While the technology delivered impressive results, the audio often lacked consistency in speed, volume, and tone, particularly when dialogue between characters was edited together. This wasn't the optimum experience for listeners. Our team stepped in to refine the AI-generated files, ensuring a smoother, more natural flow. By carefully editing the audio, we transformed the original audio segments into life-like, engaging conversations. This approach allowed Addleshaw Goddard to adapt their scripts quickly without the delays or costs associated with re-recording with a human voiceover artist. Understanding how to support our clients with delivering memorable conferences and events, we helped Addleshaw Goddard to achieve a polished, professional result.

Internal teams lacked a unified, high-quality image resource. The result? Diluted messaging, and a brand experience that didn’t live up to the firm’s reputation for attention to detail and local presence.

The Solution

These animations and presentations were delivered across the country as part of an event series, which took gold at the B2B Marketing Awards 2024. Our work supported Addleshaw Goddard in standing out as an impactful and imaginative law firm at the top of their field.

Working collaboratively, we established an image strategy focused on:

• Hero Imagery: Abstract, macro photography showcasing texture and detail – echoing the brand idea that “a little detail goes a long way”. These images created standout moments in key marketing and communications materials.
• Supporting Imagery: Curated London-themed photography capturing local architecture, cityscapes, and bespoke details from within Russell-Cooke’s own offices – from Georgian staircases to rooftop beehives. The imagery reinforced the firm’s personality and sense of place.
• System and Structure: We categorised images into Hero and Supporting tiers, providing clear usage guidance for internal teams. This ensured flexibility across formats, from brochures to digital content, while maintaining brand cohesion.

The Result

This project resulted in an award-winning event series. We achieved the goal of setting Addleshaw Goddard apart, leading with impact and imagination. This conference allowed the firm to showcase their core values and legal knowledge to a range of attendees across the country. Interested in seeing how we can elevate your presentations and conferences? Let's talk.

The result is a flexible, authentic visual identity that mirrors the firm’s ethos: expert, approachable, and firmly embedded in the city it serves.