Arts Council England believes that great art and culture makes life better. They champion, develop and invest in experiences that enrich people's lives. They support activities across the arts, museums and libraries and between 2018 and 2022, will invest £1.45 billion of public money from government and an estimated £860 million from the National Lottery to help create these experiences for as many people as possible across the country.

The Challenge

The Arts Council champion, develop and invest in experiences that enrich people’s lives. They support activities across the arts, museums and libraries, investing billions of public money from government and an estimated £860 million from the National Lottery to help create these experiences for as many people as possible. Our role is to showcase what the organisation does, using our design skills to produce intelligent and engaging reports, exhibition materials and social media assets. We receive challenging briefs from our client. Due to the nature of the sectors they support, it is imperative that we provide creative and contemporary solutions that resonate with each audience.

The Solution

Delivering design work for the Arts Council is no mean feat. As well as achieving visual excellence, everything we do also has a requirement to be accessible to those with visual impairments, and must be inclusive; appealing to a wide and diverse audience. Our team focus on achieving the best possible creative work, meeting the detailed briefs and delivering on their goal of communicating the impact of their life-enhancing projects to the widest possible audience.

• Reports and Brochures: As seen in the Blick Rothenberg’s Chinese and Japanese edition of "Establishing a Business in the UK," our designs incorporated sleek, professional layouts that convey complex information in an accessible format. We ensured that visual elements aligned with Asian cultural standards, appealing to local audiences while maintaining global brand consistency.
• Event Collateral: We crafted a visually cohesive suite of digital and print materials for Interlaw for 2024 Annual Global Meeting in Taipei, from the agenda and promotional assets for the website to social media posts. Each asset was tailored to engage both European and Asian participants, fostering a sense of unity and professionalism across borders.
• Digital Assets: Our team produced digital content for social media and web platforms that were designed to capture attention while aligning with each firm's visual and communication style, ensuring brand recognition and professionalism on all fronts.

The Result

We have been trusted to produce numerous design assets and publications for The Arts Council for over six years. This includes design of their flagship publication, the Annual Report. In addition, we were proud to see our work displayed at an event held at 10 Downing Street.

• Increased Engagement: The event collateral and digital assets we produced led to higher engagement rates, especially from Asian audiences, for key law firm clients.
• Enhanced Brand Cohesion: By providing a consistent visual experience across regions and media, we reinforced each client’s brand identity globally, helping them communicate effectively with local stakeholders.
• Continued Partnerships: Our clients valued the level of customisation and cultural sensitivity in our designs, which has led to repeat engagements and strengthened relationships.