Baringa Partners is a diverse and exciting management consultancy that prides itself on innovative thought, design and delivery to help clients run more effective businesses. They regularly produce industry insights in the form of flagship thought leadership reports to cover a range of cutting edge topics.

The Challenge

To produce a suite of attractive digital publications using a platform befitting new technology. One such report explored the impact of digital in a human world and emerging trends in sectors including Entertainment, Financial Services and Retail.

Internal teams lacked a unified, high-quality image resource. The result? Diluted messaging, and a brand experience that didn’t live up to the firm’s reputation for attention to detail and local presence.

The Solution

We chose to build the report using the ‘Foleon’ platform incorporating a dynamic ‘parallax’ scrolling effect to create the illusion of depth and bring the imagery to life.

Working collaboratively, we established an image strategy focused on:

• Hero Imagery: Abstract, macro photography showcasing texture and detail – echoing the brand idea that “a little detail goes a long way”. These images created standout moments in key marketing and communications materials.
• Supporting Imagery: Curated London-themed photography capturing local architecture, cityscapes, and bespoke details from within Russell-Cooke’s own offices – from Georgian staircases to rooftop beehives. The imagery reinforced the firm’s personality and sense of place.
• System and Structure: We categorised images into Hero and Supporting tiers, providing clear usage guidance for internal teams. This ensured flexibility across formats, from brochures to digital content, while maintaining brand cohesion.

The Result

A fully interactive and highly engaging range of digital publications for Baringa. All bespoke designs with an individual look and feel tailored to deliver the key messages within each report.

The result is a flexible, authentic visual identity that mirrors the firm’s ethos: expert, approachable, and firmly embedded in the city it serves.