We were introduced to Cheshire Community Foundation through Nicky Owen, one of the founders of Epigram. The Foundation plays a crucial role in ensuring charities across Cheshire and Warrington receive the funding they need to thrive and continue supporting those in need. Our mission was to raise awareness about their important work and inspire more philanthropists to contribute to the community. To kick things off, we created an animation that explains the Foundation’s impact and how they help. We were honored to have the animation featured at a high-profile fundraising event, where it proved to be a valuable asset to their cause. As a result, we quickly decided to support the Foundation further by offering pro bono help with their core branding and promotional materials. This collaboration led to a full rebrand, a targeted social media campaign aimed at the county’s most affluent areas, and a set of adaptable promotional templates that the foundation can continue to use and customise in the future.

The Challenge

The challenge we faced was ensuring that the Foundation's social media posts reached the "right audience."

Internal teams lacked a unified, high-quality image resource. The result? Diluted messaging, and a brand experience that didn’t live up to the firm’s reputation for attention to detail and local presence.

The Solution

To sharpen our focus, we conducted extensive research on the most affluent areas within the community that align with the Foundation's key target demographic. The insights gained proved invaluable, equipping the Foundation with the knowledge of where to concentrate their efforts for maximum impact.

Working collaboratively, we established an image strategy focused on:

• Hero Imagery: Abstract, macro photography showcasing texture and detail – echoing the brand idea that “a little detail goes a long way”. These images created standout moments in key marketing and communications materials.
• Supporting Imagery: Curated London-themed photography capturing local architecture, cityscapes, and bespoke details from within Russell-Cooke’s own offices – from Georgian staircases to rooftop beehives. The imagery reinforced the firm’s personality and sense of place.
• System and Structure: We categorised images into Hero and Supporting tiers, providing clear usage guidance for internal teams. This ensured flexibility across formats, from brochures to digital content, while maintaining brand cohesion.

The Result

We supplied the Foundation with a comprehensive set of newly branded templates, enabling them to take full ownership and create their own designs to promote their vital work.

The result is a flexible, authentic visual identity that mirrors the firm’s ethos: expert, approachable, and firmly embedded in the city it serves.