We were called upon by the Commonwealth Secretariat to design their prestigious annual report covering 2022/2023.

The Challenge

Common Secretariat wanted a happy medium between “fancy” and “functional” for the design of the report. They made the comment that previous iterations of it had been too text heavy without much visual intrigue.

The Solution

We complimented their stories with the use of stock photography to break up the text and provide more context of the content. We maximised the use of their existing brand by introducing more colours from their palette and brought in colour blocks to emphasise key points of the text. We also gave the photography a more stylised edge by applying effects in Photoshop.

• Reports and Brochures: As seen in the Blick Rothenberg’s Chinese and Japanese edition of "Establishing a Business in the UK," our designs incorporated sleek, professional layouts that convey complex information in an accessible format. We ensured that visual elements aligned with Asian cultural standards, appealing to local audiences while maintaining global brand consistency.
• Event Collateral: We crafted a visually cohesive suite of digital and print materials for Interlaw for 2024 Annual Global Meeting in Taipei, from the agenda and promotional assets for the website to social media posts. Each asset was tailored to engage both European and Asian participants, fostering a sense of unity and professionalism across borders.
• Digital Assets: Our team produced digital content for social media and web platforms that were designed to capture attention while aligning with each firm's visual and communication style, ensuring brand recognition and professionalism on all fronts.

The Result

A contemporary report with an editorial feel, using their brand as a style tool for emphasising their important work.

• Increased Engagement: The event collateral and digital assets we produced led to higher engagement rates, especially from Asian audiences, for key law firm clients.
• Enhanced Brand Cohesion: By providing a consistent visual experience across regions and media, we reinforced each client’s brand identity globally, helping them communicate effectively with local stakeholders.
• Continued Partnerships: Our clients valued the level of customisation and cultural sensitivity in our designs, which has led to repeat engagements and strengthened relationships.