DLA Piper is a global law firm with lawyers located in more than 40 countries throughout the Americas, Europe, the Middle East, Africa and Asia Pacific, positioning them to help clients with their legal needs around the world.

The Challenge

A design concept was required for the European Real Estate Summit in London in 2019, which played host to around 350 attendees from around the world. The summit is the DLA Piper Real Estate team’s flagship event, showcasing their capabilities to colleagues and clients. The concept therefore needed to be both memorable and innovative. The concept also had to work across multiple on and off-line brand assets and communication channels.

Internal teams lacked a unified, high-quality image resource. The result? Diluted messaging, and a brand experience that didn’t live up to the firm’s reputation for attention to detail and local presence.

The Solution

We developed a striking, dynamic core concept which was then manipulated and applied to a large range of conference collateral. From lanyards to brochures, from HTML invitations to animated films, the Epigram team worked closely with the client in the months leading up to the event to deliver a high-impact, consistent and engaging attendee experience.

Working collaboratively, we established an image strategy focused on:

• Hero Imagery: Abstract, macro photography showcasing texture and detail – echoing the brand idea that “a little detail goes a long way”. These images created standout moments in key marketing and communications materials.
• Supporting Imagery: Curated London-themed photography capturing local architecture, cityscapes, and bespoke details from within Russell-Cooke’s own offices – from Georgian staircases to rooftop beehives. The imagery reinforced the firm’s personality and sense of place.
• System and Structure: We categorised images into Hero and Supporting tiers, providing clear usage guidance for internal teams. This ensured flexibility across formats, from brochures to digital content, while maintaining brand cohesion.

The Result

A versatile, high-impact event branding programme, with fantastic feedback from both our client and event attendees.

The result is a flexible, authentic visual identity that mirrors the firm’s ethos: expert, approachable, and firmly embedded in the city it serves.