The Corporate Sustainability Due Diligence Directive (CS3D) is a proposal from the European Commission that aims to make businesses more sustainable and responsible. The directive establishes a duty for companies to identify and address any potential or actual negative impacts on people and the environment, both within and outside of Europe.

The Challenge

DWF briefed us to create a visual identity for their Corporate Sustainability Due Diligence campaign. To support the visual identity, we were also tasked with creating a multitude of supporting materials. The importance of the topic meant the visuals had to be striking and stand out to all of their clients, as well as clearly communicate the message of their expertise in this sector.

The Solution

We created a visual identity that was rooted in their core brand elements, such as the shape from their logo, and focused on using their branded green colour to stand out from other materials and clearly highlight their ESG offerings. The graphic design was built using layered images and overlays, to illustrate how DWF looks through all the stages and elements of a company to highlight areas for improvement with the new CS3D regulations in mind.

• Reports and Brochures: As seen in the Blick Rothenberg’s Chinese and Japanese edition of "Establishing a Business in the UK," our designs incorporated sleek, professional layouts that convey complex information in an accessible format. We ensured that visual elements aligned with Asian cultural standards, appealing to local audiences while maintaining global brand consistency.
• Event Collateral: We crafted a visually cohesive suite of digital and print materials for Interlaw for 2024 Annual Global Meeting in Taipei, from the agenda and promotional assets for the website to social media posts. Each asset was tailored to engage both European and Asian participants, fostering a sense of unity and professionalism across borders.
• Digital Assets: Our team produced digital content for social media and web platforms that were designed to capture attention while aligning with each firm's visual and communication style, ensuring brand recognition and professionalism on all fronts.

The Result

This visual device and identity was used over a range of materials, from printed reports and flyers, to videos and online interactive documents. The multi channel outputs were all cohesive and on-brand and delivered the message clearly.

• Increased Engagement: The event collateral and digital assets we produced led to higher engagement rates, especially from Asian audiences, for key law firm clients.
• Enhanced Brand Cohesion: By providing a consistent visual experience across regions and media, we reinforced each client’s brand identity globally, helping them communicate effectively with local stakeholders.
• Continued Partnerships: Our clients valued the level of customisation and cultural sensitivity in our designs, which has led to repeat engagements and strengthened relationships.