Podcasts have emerged as a powerful medium for businesses to connect with audiences, establish thought leadership, and drive growth. We worked with DWF, a leading global law business, to create their new global risk podcasts, from identity creation to production and editing.

The Challenge

DWF came to us with the substantial brief of needing all creative aspects of their new podcast developing and executing. Creating a visual identity and campaign that is slick and refined, with longevity and that communicates both message and brand.

Internal teams lacked a unified, high-quality image resource. The result? Diluted messaging, and a brand experience that didn’t live up to the firm’s reputation for attention to detail and local presence.

The Solution

Starting with the creation of the name, ‘Risk Matters’, we set out to design visuals for thumbnails, social posts, audiograms and video bookends, that communicated their brand while also demonstrating the essence of the podcast. Using sound wave type ripples that both represent the audio nature of the product, as well as resembling radar and heat maps, which nods to the subject of risk, insurance and insight.

Working collaboratively, we established an image strategy focused on:

• Hero Imagery: Abstract, macro photography showcasing texture and detail – echoing the brand idea that “a little detail goes a long way”. These images created standout moments in key marketing and communications materials.
• Supporting Imagery: Curated London-themed photography capturing local architecture, cityscapes, and bespoke details from within Russell-Cooke’s own offices – from Georgian staircases to rooftop beehives. The imagery reinforced the firm’s personality and sense of place.
• System and Structure: We categorised images into Hero and Supporting tiers, providing clear usage guidance for internal teams. This ensured flexibility across formats, from brochures to digital content, while maintaining brand cohesion.

The Result

After sourcing and booking a studio, where recording of the podcast in both audio and multi camera format were created, we cut, edited and enhanced the video and audio podcasts, delivering both a range of striking promotional assets, and professionally produced podcasts that demonstrate DWFs expertise in the sector.

The result is a flexible, authentic visual identity that mirrors the firm’s ethos: expert, approachable, and firmly embedded in the city it serves.