We have partnered with leading law firms across the Asia-Pacific region over the years, to deliver creative solutions that elevated their brands, enhanced client engagement, and streamlined their communication materials.

The Challenge

Our clients are leaders in the legal world, balancing the need for a strong, consistent brand presence with the challenge of connecting effectively across diverse audiences. When creating materials that engage both European and Asian markets, we know that success requires more than simple translation. It is about understanding and respecting regional culture, etiquette, and design preferences to ensure the materials resonate deeply. High-profile organisations such as Linklaters, Blick Rothenberg, and Interlaw trust us to deliver multilingual support, particularly for Chinese and Japanese audiences. For events and publications aimed at both Asian and European stakeholders, maintaining design consistency and brand integrity across regions is critical.

Internal teams lacked a unified, high-quality image resource. The result? Diluted messaging, and a brand experience that didn’t live up to the firm’s reputation for attention to detail and local presence.

The Solution

We regularly develop bespoke, user-friendly documents, templates, and visual assets tailored to each organisation's unique brand identity. From pitch materials to client-facing documents, we focus on delivering tools that combine clarity, functionality, and visual impact. By addressing specific challenges, such as complex formatting and inconsistent branding, we provide practical solutions that improve day-to-day use.

Working collaboratively, we established an image strategy focused on:

• Hero Imagery: Abstract, macro photography showcasing texture and detail – echoing the brand idea that “a little detail goes a long way”. These images created standout moments in key marketing and communications materials.
• Supporting Imagery: Curated London-themed photography capturing local architecture, cityscapes, and bespoke details from within Russell-Cooke’s own offices – from Georgian staircases to rooftop beehives. The imagery reinforced the firm’s personality and sense of place.
• System and Structure: We categorised images into Hero and Supporting tiers, providing clear usage guidance for internal teams. This ensured flexibility across formats, from brochures to digital content, while maintaining brand cohesion.

The Result

Our work enables firms to produce polished, professional documents with greater ease and efficiency. Teams can deliver clear, consistent, and engaging materials quickly, saving time and reducing frustration. Our support helps to strengthen internal workflows as well as enhancing our clients experience and brand perception across this diverse region.

The result is a flexible, authentic visual identity that mirrors the firm’s ethos: expert, approachable, and firmly embedded in the city it serves.