Our design agency has an extensive track record of delivering impactful, visually compelling, and culturally nuanced designs for high-profile law firms operating across Asia.Through our long-term working relationships with firms with significant operations in Asia, we’ve developed a keen understanding of the unique demands and expectations of global legal brands. Our work consistently reflects the strategic goals of our clients, while enhancing their brand presence in diverse and competitive markets.

The Challenge

Our clients are leaders in the legal world, balancing the need for a powerful brand presence with the importance of connecting deeply with diverse audiences. When we were tasked with creating materials that would engage both European and Asian markets, we knew it was more than just translation—it was about truly understanding and reflecting the culture, etiquette, and design styles that resonate in each region. High-profile firms such as Linklaters, Blick Rothenberg and Interlaw, choose to work with Eigram given our multilingual support for Chinese and Japanese audiences, design consistency is essential to maintain brand integrity across various regions and languages, particularly for events and publications that need to engage both Asian and European stakeholders seamlessly.

The Solution

Epigram designed a comprehensive solution, utilising our expertise in multilingual design, strategic brand alignment, and market-specific understanding. We developed a variety of materials, including:

• Reports and Brochures: As seen in the Blick Rothenberg’s Chinese and Japanese edition of "Establishing a Business in the UK," our designs incorporated sleek, professional layouts that convey complex information in an accessible format. We ensured that visual elements aligned with Asian cultural standards, appealing to local audiences while maintaining global brand consistency.
• Event Collateral: We crafted a visually cohesive suite of digital and print materials for Interlaw for 2024 Annual Global Meeting in Taipei, from the agenda and promotional assets for the website to social media posts. Each asset was tailored to engage both European and Asian participants, fostering a sense of unity and professionalism across borders.
• Digital Assets: Our team produced digital content for social media and web platforms that were designed to capture attention while aligning with each firm's visual and communication style, ensuring brand recognition and professionalism on all fronts.

The Result

Our efforts resulted in high levels of client satisfaction, with several firms commenting on Epigram’s ability to manage cross-cultural design needs efficiently. Our work contributed to:

• Increased Engagement: The event collateral and digital assets we produced led to higher engagement rates, especially from Asian audiences, for key law firm clients.
• Enhanced Brand Cohesion: By providing a consistent visual experience across regions and media, we reinforced each client’s brand identity globally, helping them communicate effectively with local stakeholders.
• Continued Partnerships: Our clients valued the level of customisation and cultural sensitivity in our designs, which has led to repeat engagements and strengthened relationships.