Future Focused Finance exists to support those that have, or hope to have, a career in NHS finance, delivering access to opportunities and development. The team at Future Focused Finance believe it’s your energy, values and talent that you should be judged for and nothing else!

The Challenge

The forward-thinking team at Future-Focused Finance wished to update their brand identity to resonate more effectively with their audience of NHS based finance professionals across the UK.

The Solution

We took a step by step approach to reviewing the brand identity, presenting a range of options for logo, colours, typography, concepts for look and feel and image selection. We worked in partnership with the client team to refine the chosen approach and apply to a series of key brand assets for launch in late 2019.

The Result

A refreshed, professional yet approachable brand for this innovative organisation. The new brand was revealed as part of a wider event in December 2019. New brand assets include brand guidelines, templates for internal use, brochureware, exhibition stand and website re-skin.