Grant Thornton is the world's sixth largest professional services network of independent accounting and consulting member firms which provide assurance, tax and advisory services to privately held businesses, public interest entities, and public sector entities.

The Challenge

Grant Thornton International regularly issue campaigns designed to support their network with leading-edge insights, promoting engagement with their global client base. Our role is to bring data and insight to life through the use of intelligent and effective design.

Internal teams lacked a unified, high-quality image resource. The result? Diluted messaging, and a brand experience that didn’t live up to the firm’s reputation for attention to detail and local presence.

The Solution

Each campaign is different. From detailed reports to animated GIFs, web banners to toolkits, infographics to exhibition stands, we deliver effective, engaging campaign support wherever and whenever it is needed.

Working collaboratively, we established an image strategy focused on:

• Hero Imagery: Abstract, macro photography showcasing texture and detail – echoing the brand idea that “a little detail goes a long way”. These images created standout moments in key marketing and communications materials.
• Supporting Imagery: Curated London-themed photography capturing local architecture, cityscapes, and bespoke details from within Russell-Cooke’s own offices – from Georgian staircases to rooftop beehives. The imagery reinforced the firm’s personality and sense of place.
• System and Structure: We categorised images into Hero and Supporting tiers, providing clear usage guidance for internal teams. This ensured flexibility across formats, from brochures to digital content, while maintaining brand cohesion.

The Result

Our work has been used around the world; by member firms, at conferences, events and on a one to one basis with individual clients. Particularly well received campaign work includes that completed for The Future of APAC, Blueprint for Success and Digital Risk.

The result is a flexible, authentic visual identity that mirrors the firm’s ethos: expert, approachable, and firmly embedded in the city it serves.