Taylor Wessing, a leading international law firm, engaged Epigram to create a visually engaging and interactive report that showcased the breadth of corporate deals completed over the past year. The objective was to highlight significant transactions and represent a diverse range of deals in a format that reflected Taylor Wessing's brand, professionalism, and expertise. By transforming potentially dense content into a user-friendly experience, we aimed to support Taylor Wessing in effectively communicating their achievements to both internal and external stakeholders.
Foleon
Concept design
Web design
Highlight significant corporate transactions and showcase the full range of deal types.
Maintain brand cohesion while enhancing engagement through creative design.
Create a report that is accessible, easy to navigate, and engaging for both internal and external audiences.
The Challenge
The primary challenge was transforming complex legal content into an engaging, accessible format while adhering to the firm's brand guidelines. By making great use of Foleon's interactive features we successfully balanced detailed information with UX, resulting in an easy-to-navigate, professional report.
Internal teams lacked a unified, high-quality image resource. The result? Diluted messaging, and a brand experience that didn’t live up to the firm’s reputation for attention to detail and local presence.
The Solution
The Corporate Deals Compendium was well-received by Taylor Wessing and their stakeholders. It highlighted significant transactions clearly and interactively, staying true to their brand's professionalism. The improved design made it easier for stakeholders to understand the breadth of deals managed by Taylor Wessing.
Working collaboratively, we established an image strategy focused on:
- Hero Imagery: Abstract, macro photography showcasing texture and detail – echoing the brand idea that “a little detail goes a long way”. These images created standout moments in key marketing and communications materials.
- Supporting Imagery: Curated London-themed photography capturing local architecture, cityscapes, and bespoke details from within Russell-Cooke’s own offices – from Georgian staircases to rooftop beehives. The imagery reinforced the firm’s personality and sense of place.
- System and Structure: We categorised images into Hero and Supporting tiers, providing clear usage guidance for internal teams. This ensured flexibility across formats, from brochures to digital content, while maintaining brand cohesion.
The Result
This project shows how Epigram can present complex information in a clear and engaging way. By aligning our work with Taylor Wessing's brand, we delivered a solution that made the content easy to navigate and reinforced their professional image.
The result is a flexible, authentic visual identity that mirrors the firm’s ethos: expert, approachable, and firmly embedded in the city it serves.