Templates are a great way to ensure consistency across a campaign, especially those with multiple documents, as well as making the layout of content a much more time (and therefore cost) efficient process. We worked with Linklaters to create a template for their annual outlook series to utilise these benefits.
Concept development
Layout design
Document production
Interactive PDFs
Template for future use
The Challenge
Linklaters publish a series of outlooks every year that report on a range of their sectors and specialisms. There was a recognition that historically each outlook had been created as a separate project, resulting in varying content structures and length which led to inconsistency in their design.
The Solution
We created a template that all the outlooks would follow, however each publication utilised a unique image library. This allowed us to deliver a suite of documents each with their own personality that communicated the subject matter effectively. Not only was the template used for the design process, but also provided a guide for the authors in terms of content creation.
The Result
Once completed, Linklaters were left with a series of polished, consistently branded interactive PDF's that they could attach to their service webpages for easy access, as well as a template that can be used and developed for the next years series.
