Templates are a great way to ensure consistency across a campaign, especially those with multiple documents, as well as making the layout of content a much more time (and therefore cost) efficient process. We worked with Linklaters to create a template for their annual outlook series to utilise these benefits.

The Challenge

Linklaters publish a series of outlooks every year that report on a range of their sectors and specialisms. There was a recognition that historically each outlook had been created as a separate project, resulting in varying content structures and length which led to inconsistency in their design.

The Solution

We created a template that all the outlooks would follow, however each publication utilised a unique image library. This allowed us to deliver a suite of documents each with their own personality that communicated the subject matter effectively. Not only was the template used for the design process, but also provided a guide for the authors in terms of content creation.

• Reports and Brochures: As seen in the Blick Rothenberg’s Chinese and Japanese edition of "Establishing a Business in the UK," our designs incorporated sleek, professional layouts that convey complex information in an accessible format. We ensured that visual elements aligned with Asian cultural standards, appealing to local audiences while maintaining global brand consistency.
• Event Collateral: We crafted a visually cohesive suite of digital and print materials for Interlaw for 2024 Annual Global Meeting in Taipei, from the agenda and promotional assets for the website to social media posts. Each asset was tailored to engage both European and Asian participants, fostering a sense of unity and professionalism across borders.
• Digital Assets: Our team produced digital content for social media and web platforms that were designed to capture attention while aligning with each firm's visual and communication style, ensuring brand recognition and professionalism on all fronts.

The Result

Once completed, Linklaters were left with a series of polished, consistently branded interactive PDF's that they could attach to their service webpages for easy access, as well as a template that can be used and developed for the next years series.

• Increased Engagement: The event collateral and digital assets we produced led to higher engagement rates, especially from Asian audiences, for key law firm clients.
• Enhanced Brand Cohesion: By providing a consistent visual experience across regions and media, we reinforced each client’s brand identity globally, helping them communicate effectively with local stakeholders.
• Continued Partnerships: Our clients valued the level of customisation and cultural sensitivity in our designs, which has led to repeat engagements and strengthened relationships.