Osborne Clarke, a leading global legal practice, approached Epigram with an exciting project to transform their research-based report, “Unpacking the future of logistics”, into a visually engaging online experience. Our goal was twofold: showcase Osborne Clarke’s authority and expertise in the logistics industry, and make the content easily accessible to a broader audience through an intuitive user interface and an integrated digital campaign.

The Challenge

Osborne Clarke's “Unpacking the future of logistics” report contained valuable insights, but presenting this information in a traditional report format risked overwhelming readers and hindering engagement. Our challenge was to simplify these complex concepts, captivate the audience, and ensure a memorable user experience, with seamless navigation and a responsive design for optimal cross-device viewing.

Internal teams lacked a unified, high-quality image resource. The result? Diluted messaging, and a brand experience that didn’t live up to the firm’s reputation for attention to detail and local presence.

The Solution

Addressing the challenge required a multi-faceted approach, including a website and a wider campaign. Working closely with Osborne Clarke and their content writers, we undertook in-depth research and brainstorming to understand the report’s essence and identify key visual elements. Our creative concept and wireframes aimed to bring transparency and clarity to the future of logistics. Bespoke illustrations complemented the narrative, while strategic motion and transitions added to the build of the website created a dynamic and immersive experience. Recognising the need for offline access, we also developed a PDF version of the website, allowing users to explore the report at their own convenience. In addition, we crafted supporting collateral, including social media cards, website videos, email signatures, and promotional web banners, all of which were designed to maintain visual consistency and raise awareness of the report as a valuable resource.

Working collaboratively, we established an image strategy focused on:

• Hero Imagery: Abstract, macro photography showcasing texture and detail – echoing the brand idea that “a little detail goes a long way”. These images created standout moments in key marketing and communications materials.
• Supporting Imagery: Curated London-themed photography capturing local architecture, cityscapes, and bespoke details from within Russell-Cooke’s own offices – from Georgian staircases to rooftop beehives. The imagery reinforced the firm’s personality and sense of place.
• System and Structure: We categorised images into Hero and Supporting tiers, providing clear usage guidance for internal teams. This ensured flexibility across formats, from brochures to digital content, while maintaining brand cohesion.

The Result

The website serves as a comprehensive resource for industry professionals, providing valuable insights and analysis, whilst reaffirming Osborne Clarke’s expertise in logistics. Animated elements, illustrations, and interactive features enhance the user experience, creating a visually impactful and accessible report. The supporting collateral further amplified the report's reach, ensuring maximum exposure across various marketing channels.

The result is a flexible, authentic visual identity that mirrors the firm’s ethos: expert, approachable, and firmly embedded in the city it serves.