Osborne Clarke required a suite of digital assets to promote their attendance at MIPIM 2024, one of the world’s leading real estate events. Our objective was to deliver visually compelling content that would resonate with their target audience across social media, email campaigns, and their website, driving engagement and positioning Osborne Clarke as a key player in the real estate and legal sectors.

The Challenge

Osborne Clarke was keen to stand out and drive engagement to their activities at MIPIM 2024. The assets needed to align with Osborne Clarke's established brand while visually communicating their attendance and standing out at one of the most high-profile events in the industry.

Internal teams lacked a unified, high-quality image resource. The result? Diluted messaging, and a brand experience that didn’t live up to the firm’s reputation for attention to detail and local presence.

The Solution

Epigram embraced the challenge by designing a set of custom assets that combined the well established OC branding with the key themes of MIPIM 2024. We developed a beach-themed skyline illustration to portray the renowned Cannes landscape, where MIPIM is held and incorporated the real estate, logistics and environmental themes required from the brief. These visuals were then tailored for social media use, email campaigns, and website use, all carefully optimised for maximum impact across various platforms. By maintaining close collaboration with the Osborne Clarke team, we ensured that the final deliverables resonated with their target audience and reinforced their presence at the event.

Working collaboratively, we established an image strategy focused on:

• Hero Imagery: Abstract, macro photography showcasing texture and detail – echoing the brand idea that “a little detail goes a long way”. These images created standout moments in key marketing and communications materials.
• Supporting Imagery: Curated London-themed photography capturing local architecture, cityscapes, and bespoke details from within Russell-Cooke’s own offices – from Georgian staircases to rooftop beehives. The imagery reinforced the firm’s personality and sense of place.
• System and Structure: We categorised images into Hero and Supporting tiers, providing clear usage guidance for internal teams. This ensured flexibility across formats, from brochures to digital content, while maintaining brand cohesion.

The Result

A cohesive suite of digital assets which successfully aligned with Osborne Clarke's strategic goals. The firm was able to attract key meetings and position themselves as a thought leader in legal real estate sector.

The result is a flexible, authentic visual identity that mirrors the firm’s ethos: expert, approachable, and firmly embedded in the city it serves.