Osborne Clarke required a suite of digital assets to promote their attendance at MIPIM 2024, one of the world’s leading real estate events. Our objective was to deliver visually compelling content that would resonate with their target audience across social media, email campaigns, and their website, driving engagement and positioning Osborne Clarke as a key player in the real estate and legal sectors.
Concept Development
Illustration
Research and strategy
Social media
Email Campaigns
A bespoke Osborne Clarke skyline illustration, capturing the coastal charm of Cannes with it's significance in real estate.
Social media visuals
Email campaign templates
Website banners.
The Challenge
Osborne Clarke was keen to stand out and drive engagement to their activities at MIPIM 2024. The assets needed to align with Osborne Clarke's established brand while visually communicating their attendance and standing out at one of the most high-profile events in the industry.
The Solution
Epigram embraced the challenge by designing a set of custom assets that combined the well established OC branding with the key themes of MIPIM 2024. We developed a beach-themed skyline illustration to portray the renowned Cannes landscape, where MIPIM is held and incorporated the real estate, logistics and environmental themes required from the brief. These visuals were then tailored for social media use, email campaigns, and website use, all carefully optimised for maximum impact across various platforms. By maintaining close collaboration with the Osborne Clarke team, we ensured that the final deliverables resonated with their target audience and reinforced their presence at the event.
The Result
A cohesive suite of digital assets which successfully aligned with Osborne Clarke's strategic goals. The firm was able to attract key meetings and position themselves as a thought leader in legal real estate sector.