We’re fortunate to collaborate with Osborne Clarke, a law firm that redefines industry expectations. Renowned for staying ahead of emerging challenges, opportunities, and trends, they continually push the boundaries of what a law firm can be. Osborne Clarke needed a standout digital campaign to introduce the new EU General Product Safety Regulation. They wanted something impactful that could effectively tie the regulations together – and so, Robobear was born. Then, they turned to us to bring Robobear to life…

The Challenge

Osborne Clarke’s brand is known for its sleek, cutting-edge aesthetic, with digital illustration playing a key role. However, despite Robobear’s playful nature, they wanted to avoid anything overly "cartoony." The goal was to strike the perfect balance between fun and professionalism, ensuring the character seamlessly aligned with their sophisticated brand identity.

Internal teams lacked a unified, high-quality image resource. The result? Diluted messaging, and a brand experience that didn’t live up to the firm’s reputation for attention to detail and local presence.

The Solution

We took a simple 2D design approach, ensuring versatility and adaptability for different scenarios and future topics. Through animation, we brought Robobear to life, adding an extra layer of energy and engagement to the character.

Working collaboratively, we established an image strategy focused on:

• Hero Imagery: Abstract, macro photography showcasing texture and detail – echoing the brand idea that “a little detail goes a long way”. These images created standout moments in key marketing and communications materials.
• Supporting Imagery: Curated London-themed photography capturing local architecture, cityscapes, and bespoke details from within Russell-Cooke’s own offices – from Georgian staircases to rooftop beehives. The imagery reinforced the firm’s personality and sense of place.
• System and Structure: We categorised images into Hero and Supporting tiers, providing clear usage guidance for internal teams. This ensured flexibility across formats, from brochures to digital content, while maintaining brand cohesion.

The Result

Epigram successfully created a robot bear with personality, all while maintaining the essence of the Osborne Clarke brand.

The result is a flexible, authentic visual identity that mirrors the firm’s ethos: expert, approachable, and firmly embedded in the city it serves.