We’re fortunate to collaborate with Osborne Clarke, a law firm that redefines industry expectations. Renowned for staying ahead of emerging challenges, opportunities, and trends, they continually push the boundaries of what a law firm can be. Osborne Clarke needed a standout digital campaign to introduce the new EU General Product Safety Regulation. They wanted something impactful that could effectively tie the regulations together – and so, Robobear was born. Then, they turned to us to bring Robobear to life…
Concept development
Digital illustration
Animation
Animated GIFs
Social cards
The Challenge
Osborne Clarke’s brand is known for its sleek, cutting-edge aesthetic, with digital illustration playing a key role. However, despite Robobear’s playful nature, they wanted to avoid anything overly "cartoony." The goal was to strike the perfect balance between fun and professionalism, ensuring the character seamlessly aligned with their sophisticated brand identity.
The Solution
We took a simple 2D design approach, ensuring versatility and adaptability for different scenarios and future topics. Through animation, we brought Robobear to life, adding an extra layer of energy and engagement to the character.
The Result
Epigram successfully created a robot bear with personality, all while maintaining the essence of the Osborne Clarke brand.