Pannone is a commercial law firm based in the heart of Manchester. Their ambition as a firm is to focus on building a very different kind of law firm that provides clients (long standing and new) with a service worthy of personal recommendation.
Visual identity development
Concept development
Creative guidance and support
Template exploration
Logo design
Full brand identity
Brand guidelines
Brochure and pitch templates
The Challenge
Pannone, a leading Manchester-based law firm, had a suite of client-facing documents that had evolved over time but lacked brand consistency. Internal teams were using a mix of templates, resulting in inconsistent formatting, inefficiencies, and materials that didn’t fully reflect the firm’s professional image.

The Solution
Epigram worked closely with the Pannone team to conduct a comprehensive brand and document audit, identifying key areas for improvement. We Refreshed their entire document suite to align with the firm’s updated brand identity, created consistent, easy-to-use templates for reports, client communications and marketing collateral, we implemented design refinements that elevated the professional look and feel of all materials and provided guidance and training to ensure internal teams could seamlessly adopt the new templates.

The Result
We created a cohesive and polished visual identity across all client-facing materials. This not only strengthened the firm’s brand perception among clients and stakeholders but also reduced the time fee earners and support staff spent manually formatting documents, allowing them to focus on higher-value tasks.
