At Epigram, we understand that the legal industry moves fast, especially in Asia’s high-pressure market. Our creative support spans up to 23 hours a day across multiple time zones, ensuring that law firms receive timely, high-quality design solutions exactly when they need them. With teams in Kuala Lumpur, Manchester (UK), and additional support available from Philadelphia (USA) with advance booking, we provide near-continuous coverage throughout the business week. This follow-the-sun approach means your projects keep moving, no matter where you are.

The Challenge

Tight deadlines and high expectations: Asia’s legal market demands precision, speed and adaptability. Law firms need to respond quickly to client demands, handle last-minute changes and ensure their materials reflect the highest level of professionalism. Delays in design work can slow down deals, weaken client confidence and impact firm reputation. Without dedicated creative support during critical business hours, firms risk falling behind or missing key opportunities.

Internal teams lacked a unified, high-quality image resource. The result? Diluted messaging, and a brand experience that didn’t live up to the firm’s reputation for attention to detail and local presence.

The Solution

Strategic creative support across time zones Epigram’s time-zone aligned model ensures that while your team is focused on legal strategy, we are working behind the scenes to bring your materials to life. Our structured workflow provides: fast responses to urgent requests during key business hours, a near-continuous work cycle, so projects effectively progress across our Malaysia, UK and US teams, and consistently high-quality design output tailored to law firms’ needs. With creative support covering up to 23 hours per day, five days a week, your projects benefit from a smooth, uninterrupted workflow. Whether it’s refining a pitch deck overnight, preparing last-minute document updates or delivering high-impact visual content, we help you stay ahead in a competitive market.

Working collaboratively, we established an image strategy focused on:

• Hero Imagery: Abstract, macro photography showcasing texture and detail – echoing the brand idea that “a little detail goes a long way”. These images created standout moments in key marketing and communications materials.
• Supporting Imagery: Curated London-themed photography capturing local architecture, cityscapes, and bespoke details from within Russell-Cooke’s own offices – from Georgian staircases to rooftop beehives. The imagery reinforced the firm’s personality and sense of place.
• System and Structure: We categorised images into Hero and Supporting tiers, providing clear usage guidance for internal teams. This ensured flexibility across formats, from brochures to digital content, while maintaining brand cohesion.

The Result

Faster turnarounds without compromise: Our law firm clients trust us to help them meet demanding deadlines, reduce project bottlenecks and keep their business moving forward with minimal stress.

The result is a flexible, authentic visual identity that mirrors the firm’s ethos: expert, approachable, and firmly embedded in the city it serves.