The creation of ‘smart buildings’ through the application of a cloud based operating system is at the forefront of effective property management. It creates environmental benefits by reducing carbon emissions and helps to increase real estate value. Workman LLP asked Epigram to help launch a new system aimed at UK and international real estate investors, developers, asset managers and property funds.
Visual identity development
Concept development and direction
Creative guidance and support
Logotype and branding
Interactive pdf brochure
PowerPoint templates
Mobile phone app interface design
The Challenge
To create a distinctive visual identity, which helps to set the operating system apart from its competitors. An identity that can be consistently applied to a range of collateral required to promote and sell the product.
The Solution
We explored several visual approaches including a subtle reflection of the parent brand and a completely new ‘wild card’ approach. We are pleased to say the latter was chosen and helped launch the product in a bold new direction.
The Result
A contemporary logotype designed to convey digital technology in a clear and simple way. Supported by a stylish colour palette and appealing photography, the new brand was implemented and ensured a successful launch to internal and external audiences.
